Eswatini unveils stunning new Destination Brochure and Directory

The Kingdom of Eswatini has launched a beautifully crafted new Destination Brochure, marking its first major print showcase of the country in five years and signalling a renewed push to elevate Eswatini’s presence on the international tourism stage.

A brand-new Accommodation & Tourism Directory has also been developed, with annual updates planned.

Rich in inspiration and packed with practical information, the new brochure presents Eswatini as a destination of remarkable depth and diversity. It brings together everything a traveller needs to understand the country: from its landscapes, wildlife and cultural heritage to its regions, activities and visitor logistics – offering a clear and compelling guide to planning an unforgettable journey through one of southern Africa’s most distinctive countries.

Often described as “Africa in a nutshell”, Eswatini may be one of the smallest countries in southern Africa, but the breadth of experiences on offer is striking. The brochure captures this perfectly, showcasing how visitors can move effortlessly between dramatic mountain scenery, intimate wildlife encounters and vibrant cultural heartlands within a compact, easy-to-navigate destination. From tracking rhino on foot and enjoying uncrowded safaris to hiking ancient highveld trails, horse riding through wildlife reserves and exploring remote wilderness areas, the variety of activities featured is remarkable for such a small kingdom.

To coincide with the release of the highly anticipated brochure, a brand-new Accommodation & Tourism Directory has been developed to provide essential information for planning a visit to the Kingdom. The publication features a comprehensive listing of accommodation across the country, organised by region, alongside local tour operators who can assist with everything from adrenaline activities to cultural encounters. Working with knowledgeable in-country specialists ensures tailored itineraries designed around individual preferences.

The directory also includes a full list of car hire companies and arts and crafts outlets, as well as the latest Visitor Practicalities information to support seamless travel planning.

A key strength of the new brochure is the way it breaks the country down into its five tourism regions, guiding readers through each area and highlighting what makes them unique. Scenic highlands, royal and cultural heartlands, wildlife-rich lowveld reserves, community-run tourism projects and rugged southern landscapes are all clearly presented, showing how regions can be mixed and matched to create flexible, multi-layered itineraries.

Detailed regional sections are supported by striking photography, clear descriptions and a foldout map that allows readers to visualise the country as they plan their route.

The publication also places strong emphasis on Eswatini’s cultural identity. As one of Africa’s last remaining monarchies, the Kingdom offers visitors rare insight into traditions that are not staged for tourism, but lived daily. Ceremonies such as Umhlanga and Incwala, colourful festivals, royal history and storytelling, and the warmth of Swati community life are woven throughout the brochure, alongside features on arts, crafts and socially responsible tourism initiatives that directly support local livelihoods.

Wildlife and conservation are another major focus. The brochure highlights Eswatini’s role as a leading conservation success story, with excellent opportunities to see both black and white rhino, Big Five game viewing in key reserves, and a surprising diversity of birdlife. Importantly, it also showcases the intimate, uncrowded nature of Eswatini’s safari experiences, from guided walks and horseback safaris to cycling and self-drive exploration in predator-free reserves.

While the Destination Brochure delivers inspiration, the Accommodation & Tourism Directory is designed to turn ideas into action. Structured for ease of use, it consolidates key contacts, regional listings and up-to-date travel guidance into one practical reference point. With no attraction more than a couple of hours apart, Eswatini lends itself perfectly to independent exploration, and the directory equips visitors with the information needed to plan confidently and efficiently. By streamlining logistics and putting trusted in-country expertise at readers’ fingertips, it enables the creation of seamless, well-balanced itineraries, even within a shorter stay.

Eswatini is making it easier than ever for travellers to understand just how much this small country has to offer.

For those seeking a destination that combines authenticity, accessibility and variety in a way few places can, Eswatini’s new brochure is both an invitation and a promise: a royal welcome to a land of big experiences, warm people and unforgettable journeys.

View the Destination Brochure in PDF or e-book format.

View the Accommodation & Tourism Directory in PDF or e-book format.