The number-one Scotch whisky in the world, Johnnie Walker, is ready to immerse you in an extraordinary world of luxury with its captivating Johnnie Walker Blue Label Ice Chalet experience, showcasing the exquisite Johnnie Walker Blue Label at the iconic Melrose Arch.
The Johnnie Walker Blue Label Ice Chalet is your gateway to a unique destination designed for whisky enthusiasts and connoisseurs alike. Until 20 December 2024, you can enjoy exclusive whisky tastings and multi-sensory experiences as you explore and indulge in the finest expressions from the Johnnie Walker Blue Label collection – alongside a few special surprises.
Johnnie Walker Blue Label is celebrated for its unparalleled depth of flavour, and during these whisky tastings, you will have an exclusive opportunity to savour the rare notes and discover the art of this exceptional scotch. Experience not only Johnnie Walker Blue Label but also blends such as the newly launched Johnnie Walker Blue Label Ice Chalet, Johnnie Walker Green Label and the iconic 12-year-old Johnnie Walker Black Label.
As a special touch, there’s a complimentary engraving service exclusively available at this event, enabling you to make your Johnnie Walker experience truly personal. This holiday season, the pop-up allows you to find the perfect, tailored gift – a truly unique experience for both the giver and receiver.
Keval Ramraj, marketing manager for Johnnie Walker South, West & Central Africa at Diageo, emphasises the crucial role of elevated and personalised experiences for the luxury-inspired consumer: “We are excited to present our prestigious luxury brand, Johnnie Walker Blue Label, to consumers this holiday season. What better way to do this than through a one-stop shop where customers can immerse themselves in a tailored experience? We know shoppers expect exceptional service, meticulous attention to detail and premium gifting options. This Ice Chalet has been conceptualised to bring these aspirations to life through a truly luxurious experience.”
This is your opportunity to savour the extraordinary at the Johnnie Walker Blue Label Ice Chalet at Melrose Arch. Whether you are an experienced whisky connoisseur or new to the world of Johnnie Walker, this pop-up promises an unforgettable and enriching experience. Mark your calendars and join in this exceptional journey into the world of Johnnie Walker.
