For Spier, change flows from practice to presentation, not the other way around. Quiet renewal is abundant on the Stellenbosch working farm, with many exciting projects on the go.
March 2025 will welcome guests to the new Spier Hotel, an extensive transformation where contemporary Cape comfort meets rewilded indigenous gardens.
The much-visited Cowshed Shop opened its doors in 2024: a thoughtfully curated space where locally sourced products are available for purchase.
And the wine portfolio is undergoing repackaging, each bottle soon to feature its evolved look.
“We didn’t set out to rebrand,” says Kathryn Cilliers, marketing director. “Rather, the profound changes across our farm demanded a visual identity that truly reflects who we are today.”
Francois Rey of Monday Design says, “We looked to the iconic gable crest that once adorned the first Spier wine labels, reimagining it with refined, structured aesthetics. The influence of lead-type printing evokes craftsmanship, while its symmetrical structure adds visual harmony – creating a mark that honours heritage while embracing contemporary sophistication.”
The new design maintains clear ties to Spier’s 333-year heritage while reinforcing its standing on the international stage.
“This thoughtful evolution of our logo is a reflection of who we are at our core: a farm with deep roots firmly focused on the future,” says Cilliers. “This logo represents our commitment to excellence – from our award-winning wines to our regenerative farming practices – and embodies our vision of taking South African wine confidently to the world stage.”
The refined look marks a milestone in Spier’s journey to demonstrate how deep roots can nurture new growth. This new visual identity serves as an emblem of broader transformation, from hotel to wine labels to retail offerings – proving that when guided by integrity, change can become a lasting force for good.